Josele Diaz is the Director of Marketing and Brand Strategy, where he leads organizational storytelling, brand positioning, and communications strategy to drive engagement, growth, and long-term sustainability. He brings cross-sector expertise in marketing, communications, management, and operations, with a strong focus on efficiency, audience connection, and revenue-supporting strategies that advance mission impact. Josele is deeply passionate about meaningful storytelling and creating authentic brand experiences. He understands the power of narrative to shape how communities perceive education, equity, and opportunity, and uses that insight to elevate voices, build trust, and inspire action across diverse audiences. He holds a Bachelor’s in Journalism and Mass Communications and a Master’s in Communication Studies from New Mexico State University. Early in his career, Josele taught public speaking at El Paso Community College, an experience that strengthened his commitment to clear, compelling communication and inclusive dialogue. He also brings a people-centered leadership approach shaped by his experience coaching in community-based fitness spaces. Outside of work, Josele enjoys spending time with family and friends, watching sports, and being outdoors. You’ll often find him on the golf course or unwinding with a good movie.