Part-Time Independent Contractor | 15-20 Hours per Week
Primary Point of Contact: Director of Marketing & Brand Strategy
Contract Rate: $30/hour
Position Summary
BootUp Professional Development is seeking a creative, organized, and graphic design-minded Social Media & Digital Content Coordinator to provide part-time contract support for the execution of the organization’s marketing and brand priorities. Working in coordination with the Director of Marketing & Brand Strategy, the contractor will support BootUp’s day-to-day social media presence, create compelling visual and digital content, strengthen audience engagement, and maintain an organized library of branded assets for use across the organization. The ideal candidate is a strong visual storyteller who can translate BootUp’s programs, partnerships, research, events, and impact into clear and engaging content while maintaining a consistent and professional brand.
Scope of Services
Social Media & Engagement
- Execute social media priorities and campaigns established by the Director of Marketing & Brand Strategy.
- Develop, schedule, and publish multiple posts per week across BootUp’s priority social media platforms.
- Maintain a monthly social media content calendar aligned with organizational programs, partnerships, events, fundraising initiatives, and key announcements.
- Create and adapt content for different platforms and audiences.
- Monitor comments, mentions, and audience engagement and support timely responses when appropriate.
- Identify opportunities to increase BootUp’s visibility, followers, and engagement with educators, partners, funders, and other key audiences.
- Repurpose existing organizational content, research, impact data, stories, photos, and program updates into engaging social media content.
Graphic Design & Digital Content
- Design polished, on-brand graphics and visual content for social media, newsletters, campaigns, events, presentations, and other organizational needs.
- Create reusable branded templates for social posts, event announcements, program highlights, impact statistics, partner recognition, testimonials, and other recurring communications.
- Support the development of digital and print collateral as needed and within the contracted scope.
- Ensure visual materials consistently reflect BootUp’s established brand standards.
Digital Asset Management
- Build and maintain an organized digital asset library that provides staff with easy access to approved organizational materials.
- Organize photos, graphics, logos, templates, presentations, testimonials, program imagery, event assets, and other reusable content.
- Maintain clear naming, organization, and version-control practices so assets can be easily located and reused.
- Identify gaps in available assets and coordinate with the Director of Marketing & Brand Strategy to develop needed materials.
Event Support
- Provide direct communications and digital content support for select BootUp virtual and in-person events.
- Support pre-event promotion and development of event-related social media and digital assets.
- Provide real-time social media coverage and content capture during designated events, as appropriate.
- Support photography, video, testimonial, and other content-capture coordination for future organizational use.
- Develop post-event content that extends the visibility and impact of BootUp events.
- Coordinate event support and scheduling expectations in advance with the Director of Marketing & Brand Strategy.
Analytics & Reporting
- Track basic social media performance, including follower growth, reach, engagement, and top-performing content.
- Provide a concise monthly performance snapshot highlighting results, trends, and recommendations.
- Use performance data to recommend adjustments to content, timing, format, and audience engagement.
Performance Metrics
Success will be measured through practical indicators appropriate to the scope and available hours, including:
- Maintain a consistent cadence of approximately 3–4 quality social media posts per week.
- Achieve approximately 3–5% growth in social media followers per quarter, with adjustments based on platform and baseline performance.
- Target approximately 10% improvement in average engagement within the first six months.
- Maintain an up-to-date monthly content calendar.
- Establish a well-organized digital asset library within the first 60–90 days and maintain it thereafter.
- Increase organizational use of standardized, reusable branded templates and assets.
- Provide a concise monthly report on audience growth, engagement, top-performing content, and opportunities for improvement.
- Deliver agreed-upon content and design assets accurately and within established timelines.
Qualifications
- Experience managing social media for a professional, nonprofit, or organizational brand.
- Strong graphic design skills, visual judgment, and attention to detail and brand consistency.
- Proficiency with Canva, Adobe Creative Suite, or comparable design tools.
- Strong writing, editing, and digital storytelling skills, with the ability to adapt content for different audiences and platforms.
- Excellent organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines.
- Ability to work independently while effectively incorporating strategic direction and feedback.
- Experience using Asana and Google Workspace, or comparable project management and collaboration tools.
- Familiarity with social media analytics and using performance data to improve content and engagement.
- Ability to provide occasional support for scheduled virtual and in-person events.
- Interest or experience in education, technology, nonprofit organizations, or social impact preferred.
Contract Structure
This is an independent contractor engagement averaging approximately 15–20 hours per week. The contractor will work in coordination with BootUp’s Director of Marketing & Brand Strategy on priorities, deliverables, deadlines, and brand standards. The Director of Marketing & Brand Strategy maintains responsibility for overall marketing strategy, brand direction, campaign priorities, and organizational positioning. The contractor will focus primarily on execution, content production, social media engagement, graphic design, asset management, and related communications support within the agreed scope of services. Some flexibility in scheduling may be required to support designated BootUp virtual and in-person events. Event-related scheduling and any travel expectations will be communicated and agreed upon in advance.
To apply, submit a letter of interest and an updated CV or resume to careers@bootuppd.org.
Application Deadline: September 18, 2026. Applications submitted after this date will not be considered.
