DonateTeachersStudents
Brandon

Brandon Nicholson

Ron Brown Scholar, Jefferson Award Winner, and Dr. Marcus Foster Education Institute Warrior for Justice honoree Dr. Brandon Nicholson is the CEO of The Hidden Genius Project. As an Oakland native who has always felt a deep sense of commitment to promoting equity in the public realm, Dr. Nicholson uses his academic and applied expertise in public policy to engage stakeholders and develop multi-sector partnerships.

Before his tenure as CEO, Dr. Nicholson was a Senior Associate at Social Policy Research Associates (SPR), where he conducted substantial research in education and youth development, with a particular focus on issues of equity and access in K-12 education for communities of color.

Dr. Nicholson has also worked for Oakland Unified School District as an Education Pioneers Fellow. During his time at OUSD, Dr. Nicholson used his research skills to help implement college-ready curricula. He also brokered a partnership between the District and The Education Trust-West to complete the first audit of the school curriculum for the District.

Under Dr. Nicholson’s exemplary vision and leadership, The Hidden Genius Project has grown exponentially from a volunteer-driven nonprofit based in Oakland to a national, multimillion-dollar enterprise serving over 14,300 youth of color, especially Black boys and young men, over the last 13 years. Touting a 90% college matriculation rate and over 40% of Geniuses pursuing a major or minor in Computer Science, Dr. Nicholson’s leadership at The Hidden Genius Project has established a model for nurturing future technologists and business leaders. In addition to its flagship Oakland site, The Hidden Genius Project also has sites in Atlanta, Baltimore, Chicago, Detroit, Los Angeles, and Richmond, California.

Dr. Nicholson holds a Ph.D. in Educational Policy from UC Berkeley where he worked as a Graduate Minority Outreach Recruitment and Retention Project Coordinator, helping to build a strong ecosystem of graduate students from diverse backgrounds. He also earned a Bachelor of Arts from the Woodrow Wilson School of Public and International Affairs at Princeton University.

He resides in Oakland with his wife, son, and daughter.

Advisory Board

Our Advisory Board is composed of distinguished leaders, educators, and innovators who provide invaluable guidance to advance BootUp’s mission. With diverse expertise spanning education, technology, equity, and philanthropy, they help shape our strategy and ensure our programs remain relevant, impactful, and sustainable. Their insights strengthen our commitment to delivering equitable, high-quality computer science and AI education for children in every community.
Afdahl Mike - headshot

Mike Afdahl

Get to Know Mike
Sababu Chaka Barashango - Headshot

Sababu Chaka Barashango

Get to Know Sababu
Brianna Blaser - headshot

Brianna Blaser

Get to Know Brianna
carroll 360x360

Joseph Carroll-Miranda

Get to Know Joseph Carroll-Miranda
Gail Chapman - headshot

Gail Chapman

Get to Know Gail
Jackie Corricelli - headshot

Jackie Corricelli

Get to Know Jackie
Cox Bryan GTConstellations

Bryan Cox

Get to Know Bryan
DeJesus headshot

Sofia DeJesus

Get to Know Sofia
Rosa Diaz - headshot

Rosa Diaz

Get to Know Rosa
Dr. Wendy Dyer - Headshot

Dr. Wendy Dyer

Get to Know Dr. Dyer
Rudy-2

Rudy Escobar

Get to Know Rudy
Fernandez Jannie Headshots-3

Jannie Fernandez

Get to Know Jannie
Franklin current headshot

Crystal Franklin

Get to Know Crystal
Glass S Headshot

Shaina Glass

Get to Know Shaina
Goode photo

Dr. Joanna Goode

Get to Know Dr. Goode
Hicks Victor Headshot

Victor G. Hicks

Get to Know Victor
Kick Rich NP

Richard Kick

Get to Know Richard
Kuemmel AndyPic

Andy Kuemmel

Get to Know Andy
Lockett scaled tlWr8E7

David Lockett

Get to Know David
Lozano headshot-GCC

Yolanda Lozano

Get to Know Yolanda
Brandon

Brandon Nicholson

Get to know Brandon
Reed profilesphoto

Dale Reed

Get to Know Dale
Rosato Jen

Jennifer Rosato

Get to Know Jennifer
Sexton Headshot b July 2025

Stacey Sexton

Get to Know Stacey
Chinma smc

Dr. Chinma Uche

Get to Know Dr. Uche
Aman Yadav - headshot

Aman Yadav

Get to Know Aman
AboutCurriculumContact Us
info@bootuppd.org(801) 410-0216
©2020 - 2025 BootUp PD, Inc. All rights reserved. BootUp is an IRS Section 501(c)(3) organization.
Unless otherwise indicated, all materials on these pages are copyrighted by BootUp PD, Inc. No part of these pages, either text or image may be used for any purpose other than personal use. Therefore, reproduction, modification, storage in a retrieval system or retransmission, in any form or by any means, electronic, mechanical or otherwise, for reasons other than personal use, is strictly prohibited without prior written permission.
Powered by Contentful
Terms of ServiceCookie PolicyPrivacy Policy